About
Who’s Behind the Shapes
Hi, I’m Chad, a multi‑award‑winning End‑to‑End Digital Learning Developer with exceptional multimedia design skills.
As a contractor my job titles often get blended depending on a client’s preference, but my skillset encompasses Instructional Design, Animation, UCD, UI, UX, Coding, Editing, Sound Design and more. Basically I take your brand and make it sing with outcome‑driven work.
Happy working in multi‑disciplined teams, or as the solo creative for a business need. I am happy stepping into programmes which have slipped, but also like working on projects from the outset to ensure we deliver exceptional work, on time.
I started in commercial digital design in 1994, while still at school. I was credited on 8 multi‑platform games at Empire Interactive. Since then I’ve spent 20+ years in high‑stakes L&D, designing, storyboarding, animating and building programmes from brief to sign‑off.
Today I run Tactical Learning, my digital learning consultancy, at TacticalLearning.co.uk.
My Awards
- 2026 LPI Gold AwardPeople Development Programme of the Year, Public Sector, in collaboration with the UK Home Office
- NationwideAward‑winning ApplePay and award‑winning Vulnerable Customers, 2015 to 2017. Asked back in 2018 to 2019 to redesign Vulnerable Customers.
- FHM.comEMAP Best Digital Content, and Best Website 2000 and 2001, as part of an award‑winning four‑man web team, June 2000 to September 2001.
- Best Animation of the Year, TwiceCreative Visualisation, Teesside University, 1997 to 2000
My Toolkit
- Adobe Creative CloudPremiere Pro, After Effects, Audition, Photoshop, Illustrator and Animate
- Articulate 360Storyline and Rise, through to SCORM
- Story Over TechnologyStoryboarding, scenario‑led design, bespoke animation and interactive video